BRONSON SWANSON RESIDENTIAL
Logo, Rebrand, Website Redesign
LOGO DESIGN • WEB DESIGN
When a friend recommended me to Hollywood realtors Jon Bronson and Mary Swanson for some rebranding, the only thing I knew for sure was that they had to play up the rhyme. For typography, I recommended Neutraface as a nod to the many midcentury modern homes in LA designed by famed Austrian architect Richard Neutra. With the mark and color scheme locked in, the last step was to modernize their popular real estate blog, LA Home & Style.
PREMIER PAINT BRAND
Website Redesign, Brand Videos
ArrgGgHhh! I wish I could show you this. Just a few more weeks. This project was pitched and won last fall, and soon after the client selected my concept for their website redesign. For the last 3/4 of a year this has been my primary focus as design lead on the project. More to come...
101 Reasons Microsite
CAMPAIGN CONCEPT • RESPONSIVE DESIGN
While most of my work on Kia's 101 Reasons campaign was a CRM endeavor, there was also a cool digital component in this fun responsive microsite. From direct mail printed pieces to email marketing, every communication utilized a flexible system of tiles, which worked well to house the titular 101 Reasons. A quick nod to Last Week Tonight for visual inspiration.
Publix.com Wine Section Redesign
Southern supermarket chain Publix tasked my team with reimagining the wine section of their website. We decoupled wine from the existing Wine & Beer category, then reconceived the existing product-catalog approach as a more immersive lifestyle play. The result was at once more upscale and more useful.
Taster's Choice Social Media Videos
One day I'm in the office sketching storyboards onto laser paper, next thing I know a crew of 100 people are bustling around a set, massive lights making it look like morning, directors yelling at you to get out of the shot. Cliche or not, it's rewarding to see your ideas come to life, and kinda funny to see the crew squinting at photocopies of those janky storyboard sketches between takes.
Taster's Choice Social Media Stills
You never really realize how much goes into the creation of a photograph until you spend a month doing everything from location scouting, browsing hundreds of photos of hand models, picking from a dozen identical white mugs, even deciding on a food stylist (we got the guy from the Got Milk campaign!) But in the end it's worth it if you can make instant coffee look this tasty.
K900 Launch Direct Mail
ART DIRECTION • DIMENSIONAL DIRECT MAIL DESIGN
Hawking a luxury car for Kia was a heavy lift, so we had to break out all the bells and whistles. Every square inch of this thing had fancy paper and shiny metallic foil stamps, all leading up to the centerpiece: an embossed chrome souvenir business card holder. The card inside put the recipient in touch with their personal K900 concierge, who would arrange to have the luxury sedan sent to one's home or office, bypassing the hassle of a dealership visit.
Every once and a while, I get a project that allows me to get back to my pure graphic design roots. Headphones, coffee, Creative Suite ... don't bother me, I'm geekin' out.
Agency Logo Design
Early into what was supposed to be a temp gig at MXM, I happened to be in the right place at the right time, and I got a shot at reworking the agency's logo. The challenge was to complement the parent company's mark, which meant four punchy brand colors plus gray were all mandatory. Three letters, five colors, don't make it look like the M&M's logo... go.
Responsive Website Design
HTML • CSS
It can't hurt to mention I can do a bit of coding when I need to. I'm no programmer, but I know enough to slap together a simple site like this, and make it responsive. It's helpful to have a sense for how this side of things works when I'm designing.